How do you perceive China TODAY (post-COVID), and are you aware of how YOUR PERCEPTIONS affect how your Chinese counterpart perceives you?
Questions about China in our collective Western consciousness have ebbed and flowed over the centuries, from an exotic oriental kingdom with vast riches to "Yellow Peril," provoking Western fears in the mid-nineteenth century that Asians, in particular the Chinese, would invade our lands and disrupt our values, to becoming our largest economic trading partner at the turn of the century to biggest threat and most consequential geopolitical competitor today.
The only thing that has endured that we can agree on is that China matters!
UPCOMING BOOK
Strategic Pragmatism for De-Risking Post-COVID China: Circumnavigating Cultural and Psychological Landmines Inside the Chinese Arena is a timely and indispensable guide for Westerners seeking to understand how to collaborate with Chinese stakeholders in the post-pandemic era. Drawing upon an overview of China's historical relationship with the West and how perceptions and misperceptions evolve, this book helps readers develop a winning approach to managing the interpersonal relationships they will need to succeed—Guanxi. This book serves students, entrepreneurs, and business leaders curious about assembling a repertoire of tactics and strategies that better align with the emotional psychologies of Chinese players and the rigid national sentiments they exhibit inside the Chinese arena.